Backstory Apparel is an organization that has created an environment to host and interact with the makers of compelling videos. The designers at Backstory then create a t-shirt with images inspired from the video. Each design includes a Sticky Bits barcode, and when the barcode is scanned using a smartphone, that smartphone then plays the video that inspired the t-shirt. The people that scan the barcode will be able to enter a story of their own with pictures, thoughts and videos. People who participate will be able to see who scanned the barcode as well as the location, allowing people with like interests to meet.

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