Creating a Conversation Around BH2O+ Through Social Media
With just two months until Be Hope to Her, many of you are probably in the midst of or embarking on the planning process. So, this week, let’s talk about how to use social networking sites to promote BH2O+. I think the most important thing is to use social networks to create a conversation around Nuru, BH2O+, and the issue of clean water.
Here are some general guidelines to get you started:
1. Consistency is Key
Sporadic social networking is not the most effective way to promote BH2O+. BE strategic about how and what you post. Set a goal for how frequently you post, tweet, etc. escalating up to the event and hit it.
2. Is Anybody Out There?
Be responsive to people who comment, @reply, retweet, or repost on social networking sites. Use the platform to create a conversation around Be Hope To Her and the issue of clean water.
3. She Told Two Friends, and She Told Two Friends, and She Told Two Friends…
There was a shampoo commercial years back where a woman loved a shampoo and she told to friends and so on and so forth. Soon, the entire screen was full of women who used and loved the shampoo. So it is with social networks. Post it on walls, @reply people, tag them and create exponential growth in people excited about and promoting BH2O+.
This is by no means an exhaustive how-to. It is mean to serve as a guide on how to get started and to create a conversation around social networking strategy. So, please, comment with any tricks or tips you may have in general. Look for more on using facebook and twitter specifically in the tomorrow and the following day.