Our Mission, Vision, Values

Our vision is to create a safer, more secure world where violent extremist groups can no longer exploit the conditions of extreme poverty.

Ending extreme poverty is more than addressing a lack of money or material resources. It’s about creating an enabling environment where people have the ability to make meaningful choices. Choice is powerful and opens the door to hope, opportunity, change and a better future.

Our mission is to eradicate extreme poverty in fragile rural areas to build communities resilient to violent extremism.

Our Values:

Fail Fast, Learn Fast: We are constantly learning in an effort to improve our work and to improve the lives of those we serve. We are agile and can pivot and adapt as needed to maximize efficiency and impact.

Equity: We believe in the power of people to lead their communities out of extreme poverty and we ensure our program activities promote this perspective. We believe that all people have a right to make meaningful choices about their life regardless of their GPS location.

Action: We are not afraid to be bold. We will operate in the places where others will not. We will take on great challenges. We are biased toward smart, decisive action.

Transparency: We are open about who we are and what we are fighting for. We share our results so others can learn from our successes AND our mistakes.

Servant Leadership: We train our staff, leaders, and families to put the needs of others first. Whether a donor, a staff member, or a farmer’s child, we believe in treating every stakeholder with care.

Our ultimate goal is to promote global security by ending extreme poverty in remote, rural areas of failed states and conflict zones by building self-sustaining, self-scaling programs that enable communities across an entire region to lift themselves out of extreme poverty within seven years.

Selecting Kenya and Ethiopia as our initial project sites has allowed us to test the Nuru model in two relatively politically stable countries while still working in communities demonstrating extreme need. In five years, Nuru International has grown to become a $7MM organization with a team of 150 in Kenya, 60 in Ethiopia and 30 in or from the United States. The Nuru model has already empowered over 100,000 people out of extreme poverty and built a for-profit social enterprise that is rapidly approaching profitability.

Our next step is to scale to regions with increased volatility. Once the Nuru model has fully achieved proof of concept, we will aggressively scale our platform for effective nation building to the toughest places on earth.

Milka’s Story

Milka grew up living in extreme poverty in Kuria, Kenya. Her children and grandchildren also grew up living in extreme poverty. What does that mean? It means that all her life, she has suffered with chronic hunger, as have her children. It means that she and her family have lacked available clean drinking water. They have not been able to live with convenient access to health care or afford school fees and other basic needs. If one did not know better, it would seem that extreme poverty was like some dominant genetic trait, easily passed from one generation to the next. But that is not the case.

Milka has proven that. Her family now has plenty of food to eat, can afford school fees, now has access to safe, clean water, and has learned how to save money for medical and other emergencies.

“We have improved greatly in life. Our lives are better today than they were before.”

Milka Asaji Marwa, Nuru Farmer in Gukipemo, Kenya

Milka was the third farmer met by Nuru’s first foundation team in September 2008 as it began surveying the community to assess the needs. Milka enrolled in a Nuru group, and her peers recognized her hard work ethic and asked her to lead their group of 10 farmers. Now, Milka leads over 500 farmers in 50 Nuru groups.

Milka is now a leader because people like you have chosen to be Nuru.

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